Portfolio.

Brand Assets

With the introduction of the new brand guidelines at Nationwide came the addition of brand assets. There was new photography introduced, typography and a new color palette. In addition to those traditional brand assets there was the creation of several graphic elements including icons, illustrations, animated icons, and motion graphics. Currently, we don’t have the best asset management system and it has been attempted several times to find the right one but continues to be elusive. So I decided to build them into my primary brand site. Associates are able to sort and download zip files with multiple file types of each of the assets they are looking for.