Portfolio.

Brand Guidelines

Nationwide had a new vision of how the businesses were going to be combined to one primary brand. Nationwide was separated into several business units with multiple brand standards. In 2015, Nationwide brought back their original logo and become one company under that brand. We then began to rebuild the brand guidelines introducing new color, typography, messaging, photography, etc. Up to this point all the guidelines that existed were built in PDF formats. I decide to introduce the first ever web based brand guidelines to the company. This created the capability to share a site rather than a document which introduced better consistency and additional functionality.